“Girls Like You” by Maroon 5 featuring Cardi B (2018)

One publication’s view:  “Cardi B’s verse is the only saving grace of this inexplicable chart-topper, which sounds engineered to soundtrack department-store commercials.” – Time

The public’s view:  1.09 / 5.00, the worst #1 hit of the 2010s

I’ve relied heavily on Rate Your Music scores when deciding which songs to feature on this blog, and Maroon 5’s “Girls Like You” excels by this metric.  Its rating (1.09 at the time of this writing) is, by far, the lowest I have encountered up to this point.  I didn’t even know that a score this bad was possible to attain.  Ed Sheeran could remake “(You’re) Having My Baby”, with a minute-long armpit-fart solo after the first chorus, and still probably manage a 1.25.  Clearly, there is something about “Girls Like You” that gets under people’s skin.

But it isn’t just this one song that raised the collective dander of the universe.  Adam Levine and his anonymous bandmates had been careening toward this outcome for a decade.  Judging by the reviews that I’ve read, there are many people who adored the group’s early music but became disenchanted and even angry when hearing their later material.  If we’re going to pinpoint the moment when things started to go wrong, it was probably when the act changed its name from Kara’s Flowers to Maroon 5.  It was all downhill after that.

Yet Maroon 5’s commercial success has soared in inverse proportion to its critical reputation.  This is one of several paradoxes about the group and its leader.  For example, Adam Levine looks like he should be an MMA fighter but sings like a castrati.  He judges other singers’ vocal talent on a TV show despite smothering his own nasal falsetto with generous amounts of Auto-Tune whenever he records a track.  There are also stylistic contradictions in Maroon 5’s music.  This band has developed a recipe that awkwardly merges the bland ubiquity of adult contemporary with the edginess of rap and alternative rock.  “Girls Like You” is probably the purest incarnation of their hit song formula.

Adult contemporary’s goal is to appeal to ladies ages 25 to 54.  Radio advertisers love these household-heading females who buy tons of groceries and baby supplies, and who undergo expensive electrolysis treatments any time they grow a stray beard hair.  “Girls Like You” scored points with these women by addressing them directly, using the second-person.  None of them wanted to hear Levine singing about how some other type of girl runs around with guys like him.

Both sonically and lyrically, Maroon 5’s hit is reminiscent of a chart-topper from 11 years earlier:  Akon’s “Don’t Matter”.  This evokes nostalgia for the happy-go-lucky time before the 25-to-54-year-old listener had four lazy kids, two worthless ex-husbands, and a stressful position as a Senior Restroom Break Timer in the HR department of a mid-sized bank.  Akon recognized the similarity to his work, and responded by making his own version of “Girls Like You”.  This was kind of a smart-ass move, albeit entirely justified.

But a successful AC song can’t have any indelicate content that will drive away all of those timid radio advertisers, and Maroon 5 likes to push the boundaries.  They usually toss in a profanity or two, and “Girls Like You” also suggests that Levine and his woman will “roll that Backwood”.  A Backwood is a brand of cigar whose purchasers frequently discard the tobacco filling and replace it with a more potent herb – just as Akon threw out most of Maroon 5’s lyrics and replaced them with better ones.

Cardi B’s rap is the most risqué part of “Girls Like You”, but it did not stop the song from topping Billboard’s adult contemporary airplay chart for a stultifying 36 weeks.  I’m not sure why her jarring remarks about playing with herself weren’t a deal-breaker for AC radio.  Censoring the rap interlude wasn’t a viable option, because it is generally considered to be the best part of the song.  Any listeners who sit through four minutes of Adam Levine’s coma-inducing prattle are going to be pretty darn upset if they don’t get to hear 30 seconds of Cardi near the end.  They might even sue.

Although Maroon 5’s formula was overused by this point, I am impressed that they adhered to it with such professional rigor.  They calibrated all of the parameters perfectly to maximize this song’s chart endurance.  It reminds me of how McDonald’s uses the ideal amount of calcium lactate to extend their food’s stay in the human digestive system.  Much like a McNugget plodding through the large intestine on a weeks-long trek, “Girls Like You” got stuck in the slow-turning gears of American radio for far too long.  Even with Cardi B’s spicy dipping sauce helping to make the experience more bearable, most people were glad when the track finally completed its voyage and came out the other end.